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Abstract: Institutional Investors own a large share of publicly
traded companies, controlling a significant amount of the economy's
working capital. These investors currently use little or no
sustainability-related
information to make their decisions, reinforcing a loop of increasingly
unsustainable growth. This paper puts forward a new investment
strategy that recognizes true movement towards sustainability and its
link with bottom line benefits for investors: Strategic Sustainable Investing
(SSI). To achieve this desired future, Institutional Investors must be
able to recognize corporations that are strategically leading the
transition towards sustainability. An Analysis Tool was developed to
help address this need by identifying sectoral Emerging Sustainability
Issues (ESI) using a consensus-based scientific definition of
sustainability. Once ESIs are identified, companies‟ strategies
regarding each issue are assessed. This Tool was scrutinized by a panel
of experts in the financial and sustainable development industries, and
was tested on three companies within the Unconventional Oil & Gas
Sector in Canada. Results confirmed the usefulness of a tool that can
recognize which companies are leading the sustainable development
agenda, and identified the need for future research on the financial
materiality of sustainability-oriented actions.