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The Wiser UK group aims to bring together WiserEarth members based in the UK. We aim (among other things) to further the vision of WiserEarth and Paul Hawken in helping put up a mirror to the movement, to connect and create alliances between those working towards a more just and sustainable world. We hope that this 'flocking' effect will enable us to improve ...learn more

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New Belgium Brewing (+) A Corporate Illumination Document

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New Belgium Brewing Company


Their manufacturing process:

Now onto the reason for the post in the first place, sustainability.  New Belgium Brewery built their buildings with environmental stewardship on the front burners.  The owners and founders are Jeff Lebesch and Kim Jordan.  Kim explained that their brewery is very efficient and profitable which affords them the luxury to build the place the way they want to - which is environmentally sound.  Here are some examples of their efforts: 

  • The warehouse is lit with solar sky light tubes
  • The workspace isn’t air conditioned because the building is designed with a peaked “chimney” with windows at the top that let the warm air out keeping it comfortable.
  • They switched to amonia instead of freon for cooling which cut their cooling system energy use in half.
  • Wind energy is bought from the local power company to power the brewery
  • 10% of the energy used in the brewery is created from methane gas made from waste in the beer making process
  • Water reduction in the beer making process to around half the amount of water used versus the industry average
  • Water reclamation onsite
  • Sell waste product to farmers for grain to feed cattle

Lets talk about the water reclamation.  The website says it best, “Water is a key ingredient of beer. Water is also a key ingredient of life, ergo beer is a key ingredient of life (well – that’s a stretch, but it’s a mighty fine thing). Water conservation may well be the critical environmental concern in the western U.S. As brewers, we need to take that seriously. Through recapture and reuse, New Belgium uses less than four barrels of water to produce one barrel of beer, significantly less than the industry average.”

New Belgium Brewery is always looking into new ways to make their business better and greener.  This is one company that is not greenwashed.  They’re a company that maybe should profit from the trend - but they’re doing just fine on their own.


NBC story on New Belgium Brewery





Good company doing good work and making good beer...nuff said.





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