Global Assembly Dialog

....(if rushed for time skip the jamesjoycean thought process and head south down the page to the red.)....

***!Wiservid!***http://www.wiserearth.org/group/wiservid deserves a chance.  It is the SOLUTION... 


 (blackswan)

It really is a very simple proposal: meet everyone's needs with one solution. 

Outreach / Publicity main forum
http://www.wiserearth.org/forum/view/8f001e495fbbb964289934e7e5510ab6
Students main forum
Spreading the message of WE to students
Marketing in the Gov. Group
http://www.wiserearth.org/group/WiserEarthGovernance

The Wiserbusiness Certification could evolve to go hand in hand with Wiservid competition... the Wiservid campaigns would certify the businesses.

WE can include appropriate government and for - profit entities under the plan that evolved from the Partners 'Summit' established last December (qouting jon ramer) and add an extra Certification Category for Wiser Business Certification. From a purist's perspective it diminishes the value of the whole process... yet it would be a compromise ...  it could be modified or dumbed down a little bit, but not much.  I think this would be a brilliant strategic move for the greater social justice/ environmental community (specifically NCI).  With some basic connections combined with my energy translated into a major role in co-operatively designing the whole thing= it will be a winner.  (harness the energy constructively.)

Lets see some better ideas, more creative and effective?... if we do not try ... how do we know it will not work...?  It solves Strategic-Positioning, Funding, Outreach, Publicity, Marketing, involving Students/ Youth: from Ketharin "I want to know WHY I should be so interested in it"  and a host of other issues that confront all of us within the global environmental / social justice movement (not just wiserearth.org/ NCI).

Wiservid will not be directly connected with WiserEarth = except thru the fact that both are projects facilitated thru NCI connections.  Thus essentially the Wiser acronym and WiserEarth will get tremendous exposure thru association with the competition in an indirect way; WiserEarth.org will take no money and be separate (individual donors consistent with the current practices).  

One of the many genius traits of wiservid will be that it will not have a direct presence on WiserEarth = it will just be the localized groups/ projects that will have a presence, as they utilize the resource to expand their network and make the needed local and global connections to design a competitive campaign; thus the implementation of the project will not alter the tone of the site -- instead the opposite will happen, as WiserVid gains momentum people who become involved in the project thru various means will be led to WiserEarth.org and will be empowered / educated and subtley influenced thru the contagion of subconscious modeling... all of which will bring the social justice / environmental movement into the mainstream in a rapid, exciting, efficient way...

I think a realistic goal for the first year would be to target U.S. - based undergraduate level environmental/sustainability groups, personally connect with each on-campus organization nationally and provide them with ample incentive/ motivation to network within their community and on Wiserearth.org to develop a winning Wiser*** campaign. 

Students from such groups will do a great job expanding the WiserEarth network / fleshing out the mapping directory and will have an awesome oppurtunity to involve their school/ local community in an exciting annual Wiser*** project.  It will be sustainable model: each year they will target a different business (perhaps a new global cause to target each year as well... which will add an interesting dimension to the competition...), and the seniors will graduate and a new group of budding environmentalist /activists will become part of the project.  The students are still developing at this point; so their involvement with WiserVid and WiserEarth will position them to make the right kind of connections to have significant positive impact on the world during their lifetime.

The National television exposure combined with the cutting-edge technology prizes and the potential for a role in a reality television show/ internships (with companies like Pax Scientific, NCI, Hybrid Cars, other green/ socially responsible Businesses etc. )... for the students with the most competitive campaign(s)... will expand the diversity of these on-campus environmental groups; it will actively attract students who otherwise might not be interested/ involved, which will ultimately work to expand the defining demographic of the Wiser Community (Global Environmental/ Social Justice movement ), and subsequently improve its effectiveness:.... WiserVid will be "cool"=mainstream=effective.  

check out: 

Hip Hop Ballet: http://www.wiserearth.org/resource/view/09d8e7315503d277a18db40666ebfa95 "new directions/ new audiences"... " I will do anything once" rapper Antwon Patton of OUTKAST.

Making Capitalism More Creative by Bill Gates : "They have great needs, but they can't express those needs in ways that matter to markets" -------------and ----------- "a few years ago I was sitting in a bar with Bono, and frankly, I thought he was a little nuts.  It was late, we'd had a few drinks, and Bono was all fired up over a scheme"... "As crazy as it seemed that night, Bono's persistence soon gave birth to the (RED) campaign"
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A successful U.S. National Competition built around the real-world institutional framework of American Colleges / Universities will position Wiser*** to become an international competition in the future, and will exponentially expand WiserEarth's influence / activity...

The priorities appear to be:
 

1.develop and publish firm judging criteria/ format for the top wiservid/campaigns

2.aggressively/ intelligently pursue sponsorships for the competition 

 

2.lay the groundwork/ delegate responsibilites for organizing the final television coverage

For the first year I would suggest we forget about the internships/ reality show -- focus on securing sponsorships/ awards and a 2-3 hour slot on mainstream television channel for June 16th 2009 for the Final judging / Celebration.  It really is a very simple proposal: meet everyone's needs with one solution.  I think we would all be surprised at how seamlessly this will come together if we work together, utilize the power of the network and believe in the idea.  With the right presentation / connections it will work.  I would be glad to answer any questions/ clarify.  The source of the idea is WiserEarth.org not me.

All businesses and individuals who are involved with the creation/ development of the competition will profoundly benefit: they will enjoy wild publicity for themselves, their social causes and socially-responsible businesses.  Additionally / simultaneously they/WE will be peforming the priceless duty of lighting the next generation of consumer's minds on fire with the knowledge of the local and international issues that are at the heart of our current global crisis... while providing them with the tools and platform to organize into a united voice of change which will reweave the literal fabric of the world. 

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another obvious potential sponsor would be mobil phone companies... ; could highlight their use around the world -- (specifically places like africa; consistent with HIV crisis / Red Campaign...) WISER VID (Virtual International Decision (or Declaration etc. open to interpetation of acronym ): VID part of logo in in green graffiti which over-runs the text box)

 

I envision an opening segment of the add being breathtaking view of california coastline, than northern CA mountains, than fading to snow-covered mountains BC or AK than fading to white background...

than the WISER logo emerges letter by letter on the open white background with birdsong playing pleasantly and an attractive female ballet dancer dances out holding a conspicous can of spraypaint than strikes a pose by the person - sized R and turns and gives the camera 'the eye'... than bass music begins to pump softly in the background and she arches her eyebrow while still maintaining eye-contact with the camera... than whirls around and sprays the letters VID than exits with a modern hip-hop dance routine as the bass gains momentum...

(another option would be she drops the can on her way out and in slow motion the can of spraypaint bounces once, twice while she dances than settles by the base of the letter I as she leaves the screen and bursts into a green vine that wraps itself up around letter 'I' than opens in a flower where the dot is and there is a big gold dollar sign $ that shifts in the light GOLD than GREEN than GOLD ... )  (you could even go farther and have Tupac's torso/ upper-body and head come out of the flower with a huge $ sign chain covering his torso and glinting back and forth GREEN than GOLD than GREEN (could have the wiser owl sweep in and land on pacs shoulder...)... cut into intro to promo video ...i could design the 5 minute video presentation )

I realize it might be different/ strange reading that: but the priority should be to be successful; capture the interest of the mainstream audience on their own terms and engage them to become active/ willing participants.
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I want to make it clear that this project is not a wiserearth project: but a project sourced from WiserEarth.org and enabled by NCI's assistance.  It will be taking a figurative step back and strategically positioning the figurative chess player which is the NCI team who are working to strategically position the WiserEarth.org chess piece on the board: wiser*** will position the NCI team in a way where it is almost impossible for them not to enable Wiserearth.org to become extremely successful / highly utilized in the short term.

I suggest we create a 4- 5 minute fast paced video advertisement for the competition which we will use as a tool for convincing targeted influencers to endorse the competition and participate as judges/ network with us to recruit sponsors and organize this thing into reality.

We will include insightful comments / flattering video clips from the following:


Tupac Shakur

Van Jones

Michael Eric Dyson

Bill Mckibben

Janine M. Benyus

JT

Paul Hawken

Majora Carter

Afeni Shakur

Al Gore

Bill Clinton

Bill Gates

Bono

Pre-Screened Selection of Rap/ Hip Hop artists... many perform, a few judge

The more the merrier...
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Creatively spliced into shots of pristine landscapes, inner cities, alternative energy projects, .... with the whole thing blended into an inspirational storyline of footage of the Appollo project/ first landing on the moon set to some powerful Tupac Music.  And will include judging criteria/ judging dates for state finals etc. = process will be defined/ or sited...  the final segment of the film will be a solar panel getting fixed into place in oakland by the green job corp underneath blue sky, cut to man on the moon, cut to rose growing out of crack in concrete...

The idea is a true Appollo Project 
(http://www.wiserearth.org/resource/view/aa0e204bb51f42c1e9af952d921214db) . Worthy of anyone who chooses to rise to the challenge.  It is completely scalable and has unlimited potential. 



WISERVID .........will be an enabler: it will enable wiserearth.org to become a 'tool for revolution' ..... for the people who need it the most...


I could come up with the 5 minute roughed out script, but do not have the technology to put it together --

and for wiserearth.org ... what would be more effective: the current approach, or wiser***?  A card on a table at your college or a chance to unleash your communities creativity to transform the world?  (the blessed unrest film will be great but it will not drive people to this website and engage the mainstream: it will describe the past... wiser*** on the other hand will ignite the future, engage the mainstream, act as a unifying cultural catalyst) 

an active user base vs. profiles of people who never return. 

the project will prove whether this website and the Natural Capital Institute self-defeats: actually works as a roadblock to the "movement" or whether it works toward its intended means...; honor the vision and enables normal, regular, everyday people and their communities to work together on something meaningful  ... or whether this site is a line in the sand drawn by hypocritical elitist conformist bureaucrats who need to define 'the movement' in a way that puts it chances of success in a figurative box in the corner to be ignored by the mainstream forever...



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it ties into this: the framework of the WISER*** Alliance is already developing....