Green Infrastructure - Low Impact Development Solutions
Green Infrastructure and Low Impact Development (LID) are both terms used to describe strategies that model water management based upon natural systems. Technologies utilized include bioswales, green roofs, living walls, pervious pavements, infiltration basins and constructed wetlands. Other related topics include stormwater management, landscaping with nat ...learn more
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Created: Jun 01, 2009
Updated: Nov 23, 2009
Membership: Open
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J&J (-) A Corporate Illumination Document
Johnson & Johnson-
Uses questionable tactics (faulty credits) to claim it is reducing its ecological footprint, when in fact it has increased it over.
This page is dedicated to documenting the double action that Johnson & Johnson is taking. We hope to recognize marketing attempts that affect the conceptual reputation of J&J and placing those next to actual business practices.
Marketing
Please post commercials and marketing actions of Johnson and Johnson that present them as green.Actual Business Practices
Please post statistics and data
revealing the business activity of Johnson & Johnson. This would
include but is not limited to: annual investments, job structuring,
budget suggestions, properties and assets.- More Hype Than Reality
J&J has zeroed in on saving energy, and has built several solar farms to power its buildings. Nonetheless, the company has relied on a questionable offset tool called renewable energy credits (REC) to claim its emissions have been slashed by 17% since 1990. Without the use of RECs, its emissions are up 24%. -NewsWeek-
http://images.businessweek.com/ss/07/10/1018_green_reportcard/index_01.htm
