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Created: Jan 17, 2008
Updated: May 25, 2008
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J&J (-) A Corporate Illumination Document
Edit this PageJohnson & Johnson-
This page is dedicated to documenting the double action that Johnson & Johnson is taking. We hope to recognize marketing attempts that affect the conceptual reputation of J&J and placing those next to actual business practices.
Actual Business Practices
Please post statistics and data
revealing the business activity of Johnson & Johnson. This would
include but is not limited to: annual investments, job structuring,
budget suggestions, properties and assets.
Johnson & Johnson-
Uses questionable tactics (faulty credits) to claim it is reducing its ecological footprint, when in fact it has increased it over.
This page is dedicated to documenting the double action that Johnson & Johnson is taking. We hope to recognize marketing attempts that affect the conceptual reputation of J&J and placing those next to actual business practices.
Marketing
Please post commercials and marketing actions of Johnson and Johnson that present them as green.Actual Business Practices
Please post statistics and data
revealing the business activity of Johnson & Johnson. This would
include but is not limited to: annual investments, job structuring,
budget suggestions, properties and assets.- More Hype Than Reality
J&J has zeroed in on saving energy, and has built several solar farms to power its buildings. Nonetheless, the company has relied on a questionable offset tool called renewable energy credits (REC) to claim its emissions have been slashed by 17% since 1990. Without the use of RECs, its emissions are up 24%. -NewsWeek-
http://images.businessweek.com/ss/07/10/1018_green_reportcard/index_01.htm
