WiserEarth Help Desk

Return to Working Plan for Taking WiserEarth in Multiple Languages

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Issue of WiserEarth as a name - this doesn't work in some / many languages. Should we keep the name as is, or change it to an alternative name or shorten it e.g. WE?

What tagline that can be translated that quickly conveys the value proposition?

Existing positioning in English is below. This needs translating into different languages: 

TAGLINE

Toward a just and sustainable world created by community

TARGET

For those who are committed to taking collective action to advocate for the environment, indigenous people or social causes.

VALUE PROPOSITION

We will connect you to communities of action where your work can become more effective, coordinated and visible.

BARGAIN

Each time you use WiserEarth, you are invited to give back to the community. We hope you will:

• Share your knowledge
• Add or edit information
• Join discussions
• Rate or recommend content
• Engage in community groups
• Share resources

We rely on you to contribute, shape, and improve our community - so it reflects your passions, interests and issues.

BENEFITS

• Quickly and easily search the most extensive international directory of social justice and environmental organizations in the world to find out who is working on what and where
  
• Gain greater visibility for your initiatives, expertise, and knowledge
  
• Draw upon and contribute to a global knowledge base within the fields of environmental and social justice
  
• Find working solutions and avoid replicating efforts
• Build your network and coordinate efforts
  
• Read daily content about new ideas, innovations, solutions that are changing the world for the better
• Stay current with what’s happening in your field of interest
• Connect with people doing similar work in your interest area or geographic region
• Create, edit and improve content on WiserEarth
• Build awareness on cutting-edge topics or timely issues
• Collect reviews and testimonials about your project
  

KEY DIFFERENTIATION

WiserEarth creates the space for civil society, the private sector, and governments to collaborate in defining, addressing, and solving social and environmental problems. Unlike other social networking sites like Change.org, Facebook, Idealist, or Ning, we are free to use, non-commercial, community-driven, global, and action-oriented. 

REASON TO BELIEVE

The reason to believe why is because:

• We house the world's largest free and editable directory of  organizations working towards social and environmental justice 
• We provide easy to use group creation and management tools that foster collaboration and sharing of information and solutions, not just within groups, but also between groups.
  
• We are a non-commercial, transparent, and self-governing community, where the content is driven by 110,000 organizations, 15,000 people, and 700 groups
  
• We provide access in your language (AP)
  

BRAND CHARACTER

Helpful, transparent, respectful, trustworthy, and collaborative.

Comment: jckaiten 

In Mexico we experience the issue of the difficulty of people to pronouce WiserEarth properly and therefore mispellings in the writing. We are thinking in the possibility of using alternative names and when then enter the site, they will see the standard platform of WiserEarth, Logo. We need to do further research in this topic and perhaps do a proper study on pro's and cons.