Seattle + 10 Seattle

Starbucks Corporation -
Decieves its customers into thinking that it is "committed to minimizing our environmental impacts throughout our entire supply chain." The Facts tell a much different story.   

This page is dedicated to documenting the double action that Starbucks Corporation is taking.  We hope to recognize marketing attempts that affect the conceptual reputation of Starbucks and placing those next to actual business practices.

Marketing

commercials and marketing actions of the Starbucks Corporation that present them as green.

Actual Business Practices

Please post statistics and data revealing the business activity of Starbucks.  This would include but is not limited to: annual investments, job structuring, budget suggestions, properties and assets.

• More Hype Than Reality
  

The omnipresent chain has taken out a half-dozen full-page ads in The New York Times declaring climate change to be a major issue. It even held a national day of conversation about global warming in dozens of its stores. Yet Starbucks' own energy consumption continues to rise—its stores consume 20% more energy per square foot than they did five years ago. - NewsWeek-

http://images.businessweek.com/ss/07/10/1018_green_reportcard/index_01.htm

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