Collaborating Non-Profits

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Sustainable design or Cradle-to-Cradle Design (C2C), what is it? It is a concept by MBDC, which has been around for sometime. MBDC or McDonough Braungart Design Chemistry is a product and process design firm founded by McDonough and Braungart. If you strip off all the technical words describing Cradle-to-Cradle, then it simply means that the lifecycle of a product from the Cradle to the Grave is altered so it goes from one Cradle to another Cradle, avoiding the death bed which is usually where its cycle ends by means of recycling. Products that are re-usable go back to its cradle at the end of its life cycle and start over as a new product with a different use. Like the Nike Reuse-A-Shoe program, where you send your sneakers once your done with them and Nike turns them into running tracks or athletic fields or other playground surfacing.

MBDC’s Cradle-to-Cradle looks at sustainability from a different point of view, where there is no guilt driven agenda of minimizing damage to environment, but rather a celebration of abundance as the product itself is ecological.

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