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Dr. Bronner's (+) A Corporate Illumination Document
Dr. Bronner's Magic Soaps -
Simply put, this page is dedicated to a company that has walked the walk. May they receive the rewards from their righteousness.
Marketing
Examples of Dr. Bronner's marketingActual Business Practices
Please
post statistics and data revealing the Dr. Bronner's Magic Soap business. This would include but is not limited to: annual
investments, job structuring, budget suggestions, properties and assets.- They have stood up to the USDA and worked diligently to strengthen the Organic label against the abuse of those companies who would hijack it to push their own inferior petroleum ridden products.
- Dr. Bronner's Social Responsibility
Total compensation of executives is capped at five times that of our lowest-paid position.
Employees annually receive 15% of salary paid into a retirement/profit-sharing plan, up to 25% of salary as a bonus, and a no-deductible PPO health insurance plan for themselves and their families.
The over 30,000 words spread across all the soap labels were Dr. Bronner's life work of searching every religion and philosophy for "Full Truths" that can be summed up in two beautiful sentences:
1. CONSTRUCTIVE CAPITALISM IS WHERE YOU SHARE THE PROFIT WITH THE WORKERS AND THE EARTH FROM WHICH YOU MADE IT!
2. WE ARE ALL BROTHERS AND SISTERS AND WE SHOULD TAKE CARE OF EACH OTHER AND SPACESHIP EARTH!
In following these principles, the Bronner family gives much of its profits to "Human Projects" all over Spaceship Earth - from fresh water wells in Ghana to orphanages in Haiti and China; from helping organic farm projects to donating over 1,200 acres of land to the San Diego County Boys and Girls Club. We have given large amounts of soap to homeless shelters, Phoenix House and many other worthwhile projects.
In sharing with our workers, we annually give profit-sharing and bonuses totaling over $10,000 per employee for warehouse positions. Two years ago, family executives agreed to lower our total compensation from six to five times the lowest-paid warehouse position. Dr. Bronner would be happy to know the business is running better and more socially responsibly than ever.
To support sustainable agriculture, farm worker health and ecological processing methods, Dr. Bronner's bar, 8 and 32 oz. soaps are now all made with organic oils certified under the USDA's organic food regulations by Oregon Tilth. Dr. Bronner's is supporting the Organic Consumers Association's "Coming Clean" campaign for strong organic body care standards. To take action and for more info, please see: Soaps Made w/Organic Oils!
Dr. Bronner's qualifies for the rabbit and stars logo of the Coalition for Consumer Information on Cosmetics (CCIC). This logo certifies that our product and all of our ingredients are not tested on animals. The CCIC, a coalition of animal rights organizations, requires independent audit for confirmation. Many people have no idea how extensive animal testing is in the cosmetic industry. These tests are extremely painful, usually resulting in death, and are almost always unnecessary. Almost all ingredients have been tested on animals at some point in the past, and there is extensive safety information available through literature searches. Even if testing should be necessary, there are many tests available to establish product safety that do not involve animals. To continue testing on animals for the sake of human vanity when we already have many safe, established ingredients and formulations is inhumane.
Industrial hemp is non-psychoactive cannabis grown for fiber and seed. Hemp has a remarkable number of beneficial uses, and we support its use in agriculture, manufacturing and trade. Hemp oil improves our soaps because it contains such a high proportion of poly-unsaturated fatty acids, which make our soap milder and less drying.
Dr. Bronner's has signed the Co-op America Woodwise Pledge to be socially responsible through diminishing our consumption of forest tree-based materials and products. In the spirit of this pledge, our bar soap paper label and inner liner are now a 10% hempflax / 90% post-consumer recycled blend (Vanguard Recycled Plus from Living Tree Paper Co.). Our official letterhead is printed on this same paper. All office copy / printer paper is made from 100% post-consumer recycled paper. We now also silk-screen our cylinder bottles which are now 100% post-consumer recycled plastic in place of the million-plus paper labels we had used per year.
To further support and fund industrial hemp advocacy, the Bronner family has partnered up with Gertrude, who is an amazing woman who grew up in Switzerland. Her mother made nutritious nut and fruit bars similar to ALPSNACK in the Alpine village of Cham during the difficult post-WWII famine years. ALPSNACK contains hemp nut, an ancient food source that supplies: high amounts of the two essential fatty acids (EFAs) omega-3 and omega-6 in perfect balance; significant amounts of the rare ãsuperä poly-unsaturated fatty acids, gamma-linolenic acid (GLA) and stearidonic acid (SDA); and all the essential amino acids with a high protein efficiency ratio.
The Bronner family is committed to help transition our major industries away from polluting, unsustainable materials and methods to cleaner, sustainable ones. Hemp's excellent fiber can replace virgin timber pulp in paper, glass fibers in construction and automotive composites, and pesticide-intensive cotton in textiles. Because of its huge market potential and high biomass/cellulose content, hemp is an ideal future crop for producing bio-ethanol and bio-plastics. However, the U.S. government, alone among the major industrialized nations, prohibits hemp cultivation and processing, due primarily to the ãreefer madnessä and confusion regarding hemp's psychoactive cousin, "marijuana."
Responsible North American hemp companies created the TestPledge program to assure consumers that hemp foods will not interfere with workplace confirmation drug testing. Yet, the U.S. Drug Enforcement Administration (DEA) has attempted (and failed) to ban nutritious hemp foods, allegedly because of miniscule insignificant trace THC content - even though the agency has hypocritically not targeted poppy seeds because of trace opiate content, nor fruit juices because of trace alcohol content. In reality, the DEA's motivation is based purely on misguided Drug War hysteria.
The Bronner family is supporting Vote Hemp and the Hemp Industries Association's (HIA) legal, media, grassroots and lobbying efforts to recommercialize industrial hemp. An event designed to raise public awareness about the DEAâs shenanigans, "The DEA Taste Tests" held at DEA offices around the country, not only generated media exposure on the issue, but also led ultimately to a partnership between Gertrude and the Bronner family. All profits from this partnership are donated to hemp advocacy.
