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Problem: It is not that easy for a user to stumble across related content, s/he has either to search, browse. Network linking and/or related sections in groups require an active user created connection - so if a user hasn't created a connection between related content then you're out of luck.

Suggestion: Create ways for content connections made by many user's browsing history to automatically show on related pages. See below.

On the right side of every Youtube page there is a section called "Related Videos"

On the right side of every Yelp page there is a section called "People Who Viewed This Also Viewed..."

WiserEarth should have a section on every organization page for "Related Organizations"... and/or a "People Who Viewed This Also Viewed..." section.  Or some combination of both.

This will encourage users to browse more of the directory and discover organizations which are similar to theirs.  This will also revive WiserEarth as an organizational directory. Organizations will have more of an incentive to update their pages, as they could feed off of the publicity of a organization which receives more visibility.

The feature would be a major step in meeting WiserEarth's goals to reduce duplicity and increase efficiency and collaboration in the non-profit world.

Yelp and Youtube both succeed in reducing duplicity on their own site through their "Related Lists" sections.  Youtube highlights the most popular and viewed videos to encourage better content, while discouraging videos of poor quality or irrelevance. 

Yelp's "Related Lists" section is also a list of a business's main competition.  People who view a business will tend to also search for businesses with similar food at a nearby location and compare its price, reviews, etc.  Why won't people who view a non-profit organizations page also want to view similar non-profits at nearby locations?