The Sustainability Flywheel of the BIG ONE

Economics, environment, design at the Big One

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Created: Nov 28, 2007
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Apple (-) A Corporate Illumination Document

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Apple Computer Corporation -
This computer manufacturer, in response to the complaints of its customers has announced that it will become more environmentally responsible. What’s the real deal?

This page is dedicated to Apple Computer. We hope to recognize marketing attempts that affect the conceptual reputation of Apple and placing those next to actual business practices.

Actual Business Practices

Please post statistics and data revealing the business activity of Apple. This would include but is not limited to: annual investments, job structuring, budget suggestions, properties and assets.

(GREEN MY APPLE CAMPAIGN ) Right now, poison Apples full of chemicals (like toxic flame retardants, and polyvinyl chloride) are being sold worldwide. When they're tossed, they usually end up at the fingertips of children in China, India and other developing-world countries. They dismantle them for parts, and are exposed to a dangerous toxic cocktail that threatens their health and the environment.

If Apple doesn't drop the toxics from its products, it doesn't matter how good a recycling program they have. Because toxics make recycling more hazardous. And eventually, the toxic chemicals will be released. Dropping toxics makes reuse and recycling of products simplier, safer and cheaper. Recycling - Apple finally came around to a limited recycling program in the US, but they can do better. We want them to offer a comprehensive take-back and recycling program worldwide. Not just in the US or where Apple is legally compelled to.

Marketing

commercials and marketing actions of Apple that present them as green.

What is in your iPhone?

E-Waste

Green my Apple

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Honore about 1 year ago

Very interesting! I'm not a Apple enthusiast, though I do use a macbook and have come to appreciate OS X's elegance, but it is good to see a company with such a pure "outside" image be brought down to earth about their manufacturing process. I'd definitely like to check these facts more before crashing Apple's party, but great articles all the same.

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tigreen about 1 year ago

what's in iPhones:

http://news.independent.co.uk/sci_tech/article3081833.ece

Legal threat to Apple after toxic chemicals discovered in iPhone
By Geoffrey Lean, Environment Editor
Published: 21 October 2007

Apple's best-selling iPhone, due to be launched in Britain next month, may be forced to carry an official health warning after being found to contain toxic chemicals.

The discovery could threaten the expected worldwide sweep of the device, whose US sales topped one million in just two and a half months.

It is also likely to embarrass Al Gore, who this month won the Nobel Peace Prize for his environmental campaigning. The former US vice-president is a prominent member of the hi-tech company's seven-member board.

The California company, which widely touts its green "leadership", was last week notified that it is in violation of its home state's law. It must respond within 60 days. If found to be in breach it could either to have to rebuild the phone, eliminating the toxins from the much-marketed product, or attach a warning label to it.

The iPhone, billed as revolutionising the mobile phone, combines three devices in one – a phone, a video player and a mobile internet device. But Greenpeace bought an iPhone in the United States in June and had 18 of its materials and components independently tested for toxic substances.

Half of them tested positive for bromine, "suggesting widespread use" of brominated flame retardants; these are suspected of a range of threats to health, and the bromine itself can cause pollution when disposed of as waste.

Four items also tested positive for antimony, a toxic mineral often used with flame retardants, and others contained very small amounts of chromium and lead. Chlorine was found in the plastic coating of the headphone cables, indicating the presence of PVC.

In May, Apple promised that both PVC and the flame retardants would be banned from all its new products by the end of next year.

But the greatest headache for Apple is the discovery of phthalates, used to make plastic more flexible, in the cable coating. The chemicals are suspected of causing birth defects and gender-bending effects. The Center for Environmental Health (CEH) says that under Californian law, products containing them must carry a warning label.

The CEH has formally notified the company that it is in violation and is threatening to sue. It believes the company may prefer to eliminate the materials rather than face the stigma of carrying a warning label.

Greenpeace says that all the chemicals found would be allowed under European law and that it does not know whether they will be contained in the phones sold here. Apple declined to comment.

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