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Natural Capitalism
Natural Capitalism
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Featured Resources Natural Capitalism: Creating the Next Industrial Revolution is a book that envisions the pathways to an economy that restores the environment and respects natural limits. It outlines practical and profitable market changes in sectors from the way food is made to the way energy is distributed.  Ecological Economics: a journal that furthers the study and management of "nature's household" (ecology) and "humankind's household" Featured Organizations The Rocky Mountain Institute is a research organization that has expertly rethought almost every industrial system available, with a tendency towards market-based, transideological solutions. A few areas of focus at RMI are resource productivity, systems thinking, and corporate transformation. |
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Markets "For all their power and vitality, markets are only tools. They make a good servant but a bad master and a worse religion."
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SourceCode: Natural Capitalism, with Hunter Lovins
Tags/Keywords
environmental economics, economy, change, sustainability, social responsibility, operational efficiency, alternate economies, valuing, externalities, scarcity, natural resources, green business, ecosystem services, triple bottom line, sustainable economy, human well-being, biosphere well-being, resource productivity, material efficiency, biomimicry, reinvesting in natural capital, green enterprise, green economics, ecological economics, ecocentric, human capital, ecological cost, human development theory, material goods, bioregional economies, conservation economy, environmental accounting
Comments (1 - 3 of 3)
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Hi worlQuache, I dont think that natural capitalism is more about profit than people (if thats what u mean). I agree with you that we need more balance, and less of an obsession with money and profit. From my understanding, natural capitalism operates on the belief that there are some things that money *can't* buy. It challenges business to operate holistically with the view that business has unfortunately been taking for granted the services of our ecosystem, and the growing scarcity of natural resources in our world. When there is an incentive though for innovations on renewable energy, conservation, waste management, etc., we are funding the operations and practices our planet needs to sustain ourselves. It's a worthwhile venture when there is a growing population that understands the urgency and necessity to secure a sustainable future and has the energy and capital to channel towards worthy causes.
If you want, I suggest we continue here: http://wiserearth.org/forum/browse/forums |
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Hello, fellow wonderful human beings. This nice lady is on the right track but capitalism is all about profit, not people. We have to shift our paradigm away from accepting the false concepts of "money" , and capitalism. We need neither. WE have to identify our needs and our wants. Our other false concept, "ownership", is to our detriment. Reverse engineer, "money" , and let me know who "owned", the first cow, pig, diamond mine, or anything and how they gained "ownership". I've been told that people used to trade, before "money" was invented. How did one, come to " own" anything, to trade it for anything else? Nature operates on balance, not profit. There is no, "money" tree, anywhere. Not even mention of one, being created by a higher being. Necessity, not profit, is the mother of invention. I will one day expound on our paradigm shift, which is , think logically, accept the truth, and live accordingly. Peace always.
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1 to 3 of 3 Comments
Hello,
I apologize for my direct approach.
I'd like to plant a seed.
I'm a whole systems designer.
We are seeking environmentally conscious business partners to invest in soft green, environmentally sensitive buildings and communities people to coexist with the environment.
Every home designed by WholEarth Development Corporation is grounded in a simple concept:
Use less, waste none. From solar heating to water purification, and from energy efficiency to food-producing gardens, we believe that everyone's home can and should produce what it needs, not just consume what we can no longer afford, in support of the world environment. We use local natural materials and train local labor.
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People seem to get stuck on the title "Natural Capitalism". However it is really about the nutural resources that we all share and the natural resources we must continue to share if we are to remain on this planet.
natural capital = nature, water, food, people,and all other living things and the home, the planet that makes it possible. Very kindly yours. Use less, waste none.